Authentic Gaming Snapped Up By Genting
Genting has purchased this week for a mere €15m, completely debt-free. Authentic is deliberate to function independently and Genting will assist the company’s expansion, whereas additionally utilizing their streaming technology to run its live on line casino. Genting chose to buy Authentic Gaming to learn from the stay casino technologies that they have spent years creating, which means Genting can get straight into the live on line casino market.
Why No In-House Genting Live Casino Technology?
Authentic has spent years creating progressive stay on line casino options and so they have an skilled staff that dominates in these areas.
By purchasing Authentic, Genting is in a position to instantly start generating revenue from these solutions. Genting is ready to deliver its loyal players to the live on line casino by utilising their partners and different casinos beneath their brand.
Will Authentic Still Exist Independently?
Yes, Authentic will nonetheless operate independently of Genting, Genting are simply making use of their live casino applied sciences as part of a gross sales deal.
Genting will proceed to put money into the event of technologies created by Authentic, and in Authentic Gaming as an entire.
Essentially, the 2 companies have come to an settlement that benefits them both independently.
What Does This Mean For Genting?
Genting is already a longtime online on line casino model, holding a considerable place in each the online casino and brick and mortar casino market.
This deal will doubtless set Genting up for stay on line casino success and future growth. It is likely that we’ll see Genting grow in the coming years, doubtlessly holding a larger place in the online casino market.
With the European live casino market being worth €2.5bn, it’s no surprise that offers like this are being made.
Genting, like many others, desires a slice of this pie, and it’s likely that this deal was deliberate to benefit from present live casino applied sciences.
By starting from scratch, casinos like Genting may take years to develop the technology that others like Authentic already maintain. Therefore, from a business perspective, it is smart to acquire casinos with present know-how.